iBacon Beacon? Hillshire Brands increased sales intent 20x with Beacon Program

July 22, 2014 at 09:15PM Hillshire Brands, distributors of cured meat products, recently partnered with BPN and inMarket to try an experiment with iBeacons. Using beacons and geofencing technology, the company pushed information about Hillshire products and promotions to consumers as they entered a store. Article: http://ift.tt/1nldra2